Lead generation
for driving school autolady.ua

First of all, we set up analytics (in Google Analytics we set the goal - receiving an application) to track the effectiveness of advertising campaigns.
Since autocourses are present in most major cities of Ukraine, it was decided to create a separate landing page for each city. It should be noted that earlier there were no advertising activities in Avtolady.ua.
When building the structure of advertising campaigns in Google Ads, we chose the strategy of maximum segmentation of key queries into different groups.

A well-chosen Google Ads advertising strategy in combination with Facebook/Instagram retargeting allowed us to get a high result

Additionally, it was decided to use retargeting on Facebook and Instagram, so that users who visited the site had the opportunity to complete the conversion from the social network.