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Sad is Beauty Bar of a new format in Almaty
The concept of services is the creation of natural and natural images that emphasize natural beauty. Only tools and materials are used in the work, the use of which guarantees careful and high-quality care. On location: an air purification system, hundreds of live plants, freshly brewed coffee, great cocktails at the bar, a private terrace and the friendliest service.
Our goal
| Development of a modern corporate identity. It is important to convey the atmosphere and the special format of the location, to show distinctiveness and to get away from stereotyped visual communication in this business category.
Solution
When developing the identity, we focused on the atmosphere that you feel when you are among living plants. The garden is always about freshness and comfort. A place where you feel alone and relaxed, where you can stop and exhale, indulge in pleasant thoughts and, finally, notice the beauty around.
Surrounded by the city, on weekends or free time, we are looking for a place where we can relax, hide, and often, unconsciously, we choose islands of greenery: we go to the park, go to nature or to the country house, even in institutions we probably choose a place that is surrounded by plants more than others. The feeling of calm among the plants resulted in the visual solution of the concept: under the branches of the garden.
Concept idea: Sad is the abode of your beauty and peace.
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