Digital marketing for cosmetics brand OKIS

Project briefing:

Prior to cooperation, the brand was not engaged in complex digital promotion of an online store. Therefore, the first thing we started with was setting up advanced Ecommerce analytics in Google Analytics and setting up call tracking using Binotel in order to measure and analyze marketing effectiveness.

YouTube Ads

The market for professional cosmetics is quite competitive, there are many powerful international players, so one of the tasks was to increase recognition among eyebrow masters.

Consequently, we decided to launch branded YouTube Ads video campaigns targeting hairstylists to increase awareness among the target audience. We also separately set up remarketing video campaigns for users who have already visited and interacted with the online store.

Great brand video:

Google Ads

We focused on Google Merchant Center merchants, which were segmented into different product categories and search brand campaigns. Along with the growth of brand awareness, the number of branded queries in Google search has grown.

Facebook/Instagram Ads

In social networks, situational advertising campaigns were launched on the occasion of holidays or certain dates, such as March 8, New Year's Eve, etc. Also, having a database of numbers of regular customers, we launched look like campaigns with interesting creatives.