Lead generation for a medical center

The clinic initially has a number of advantages:

• city ​​center,
• big and modern,
• own new building,
• technical innovations in equipment,
• there are doctors in almost every medical field.

The main task is to attract potential customers through the landing page using Internet marketing tools. In contextual advertising (Google Ads Search,) we promoted the following services:

• making an appointment with a mammologist,
• appointment for breast ultrasound and mammography.

When planning the strategy, we initially focused on commercial searches, the purpose of which is to lead to an appointment.

In addition to search contextual advertising, remarketing was set up in Google. Remarketing lists were built based on which pages of the site were most often visited by all users. For remarketing, creative banners of all formats were drawn: in this way, we returned the client to the clinic's website, pushing him to take the last step - making an appointment with a doctor/service.

Facebook Ads

In Facebook/Instagram Ads, we, by analogy with advertising on Google, promoted services: making an appointment with a mammologist, making an appointment for breast ultrasound and mammography. To do this, we chose an audience on Facebook / Instagram that best personified the portrait of the target:

• women aged 40-65 with interests: Marriage, Parenting, Family, Sports, Fitness, Healthy eating.

Their number in Kyiv is 190,000 thousand. During the three months of the advertising campaign, we covered 45,640 thousand people, and the number of clicks to the site was 1207.