If you are serious about SEO for your project, be sure to understand the Rankbrain algorithm, as Google has declared it the third most important ranking signal. And every day its weight is growing.
Google conducted a test by asking a team of engineers to determine the best page for a particular query.
RankBrain was given the same task. The algorithm handled 10% better than engineers:
Before RankBrain, Google scanned the pages to determine if they contained the exact keyword that the user was searching for. The words were completely new to the algorithm, and Google could only guess what the user really meant.
For example, if you were looking for a "gray console designed by Sony" - Google was looking for pages that contain the words "gray", "console", "designed", "Sony". Today, Rankbrain already understands exactly what you mean and will give you a 100% accurate result.
Google used to map search query words to words on site pages in its index. Now - Rankbrain is behaving the way a person would behave - he's trying to figure out what you really meant. How does he do it? Identifies words that the algorithm has never seen with words that have already been mentioned in the search.
That is, how the user interacted with the results of the issue and the site directly. Key factors:
To get a good result - work on the following factors. How exactly? Answer👇
Check this out: Upturn Digital listed in Top Google Ads Agencies by DesignRush
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