Complex marketing for vetonline.pro

Collaborations with famous brands (monobank) and useful care content.

Collaboration with the Happy Paw Charitable Foundation and interactive activations with subscribers.

The client has formed the following goals for promotion:

1. take top positions in Google for commercial queries in two languages: Russian and Ukrainian (for example: online veterinarian, online veterinarian consultation, etc.);
2. actively develop the blog.

First of all, a thorough analysis of the search results for all priority queries was carried out.
As a result of the analysis, the semantic core was finally formed and the competitors that occupied the top positions in Google were analyzed.

After the analysis, the first stage of promotion was the following actions:

• development of a promotion strategy;
• collecting a base of donor domains;
• collected semantics for the blog;
• search of authors and prepared TOR for writing articles.

Before preparing the terms of reference, it was decided that the materials for the blog should be prepared exclusively by qualified authors with specialized education. All texts must comply with the requirements of the Google E-A-T and YMYL algorithms.

At the second stage of promotion, the following actions were started:

• link building;
• systematic blog posting;
• collection of semantics for new publications.

After three months of work, we realized that the main page was more relevant to the main commercial queries, since it had the main weight. To optimize resources and time, it was decided to move the main semantic core to the main page from a separate online consultation page, and reorient the separate page to a similar group of semantics.

For the first 3 months, the blog published 4 articles per month, one per week. Further, it was decided to double the frequency of publications - two per week.

The first publications were made in January 2019.
Now the blog has more than 90 publications.

Result

Within a year, organic traffic has grown from 900 to 144,000 visitors per month.

We ranked TOP in Google for commercial queries.

Search campaigns and remarketing on Google.

We created a branded video that was used in YouTube Ads and Facebook Ads to increase awareness.