Cooker is an online supermarket with the fastest delivery within 30 minutes in Kyiv. The project was founded by the most powerful national meat processing business No. 1 in Ukraine — SMK Group.
During the briefing with Cooker team and immersion in the project, we came to the conclusion that Cooker's customers can be the vast majority of Kyiv residents. In a big city, we all shop in supermarkets, but at the same time, we don't like to carry heavy packages by ourselves and value our free time very much.
Cooker has a number of key competitive advantages:
As a result of joint brainstorming with Cooker's marketing team, we developed the following promotion strategy: building brand awareness and maximum reach of potential audience, followed by user segmentation and further interaction in advertising campaigns. We decided to act more like an FMCG than a traditional e-commerce business and put all our efforts into building awareness.
Examples of creatives we used in advertising:
The Facebook/Instagram advertising campaign strategy was similarly aimed at building awareness.
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